IDEAS

Ideas

A collection of marketing posts and copy angles for Elsie May, the 1915 Dutch barge at Poplar
Marina, Canary Wharf, London.

Storytelling & listings

• Meet Elsie May: A 1915 Dutch Barge Living the London
  Dream on Canary Wharf — long-form storytelling blog
• 1915 Dutch Tjalk ‘Elsie May’ — For
  Sale · Poplar Marina, Canary Wharf · £165,000 — brochure / listing with specs
• Press Release: Iconic 1915 Dutch Barge
  ‘Elsie May’ Listed at Canary Wharf — formal press release

Social & short-form

• ✨ Meet Elsie May — a 1915 Dutch barge at the
  heart of Canary Wharf — social media caption
• Instagram Carousel: 5 reasons Elsie May is the
  dream — Instagram carousel + caption
• LinkedIn: Lessons from a 1915 boat that outlived
  her purpose — LinkedIn-style post

Direct response & scripts

• Newsletter: A 1915 Dutch barge with a Canary
  Wharf address — email newsletter with subject line
• Video Script: 60-second tour of Elsie
  May — voiceover script for a video tour
• Classified: 1915 Dutch Tjalk ‘Elsie
  May’ — £165,000 — ultra-short classified ad
• Own a piece of history: 1915 Dutch barge on
  Canary Wharf — short ad hook

All posts market Elsie May: £165,000 (offers over £180,000), 20.42 m × 4.24 m, DAF diesel,
transferable residential mooring at Poplar Marina. For viewings contact Richard on 07778 108748.