Ideas
A collection of marketing posts and copy angles for Elsie May, the 1915 Dutch barge at Poplar
Marina, Canary Wharf, London.
Storytelling & listings
- Meet Elsie May: A 1915 Dutch Barge Living the London
Dream on Canary Wharf — long-form storytelling blog - 1915 Dutch Tjalk ‘Elsie May’ — For
Sale · Poplar Marina, Canary Wharf · £165,000 — brochure / listing with specs - Press Release: Iconic 1915 Dutch Barge
‘Elsie May’ Listed at Canary Wharf — formal press release
Social & short-form
- ✨ Meet Elsie May — a 1915 Dutch barge at the
heart of Canary Wharf — social media caption - Instagram Carousel: 5 reasons Elsie May is the
dream — Instagram carousel + caption - LinkedIn: Lessons from a 1915 boat that outlived
her purpose — LinkedIn-style post
Direct response & scripts
- Newsletter: A 1915 Dutch barge with a Canary
Wharf address — email newsletter with subject line - Video Script: 60-second tour of Elsie
May — voiceover script for a video tour - Classified: 1915 Dutch Tjalk ‘Elsie
May’ — £165,000 — ultra-short classified ad - Own a piece of history: 1915 Dutch barge on
Canary Wharf — short ad hook
All posts market Elsie May: £165,000 (offers over £180,000), 20.42 m × 4.24 m, DAF diesel,
transferable residential mooring at Poplar Marina. For viewings contact Richard on 07778 108748.